We said that orange juice wasn’t an eco-friendly beverage option, and now it’s been shown that the consumption of orange juice was recently at an all time low at the lowest amount of sales since 2002! The Florida Department of Citrus found orange juice sales was at its lowest level since 2002 in the 4 week period that ended July 5th.
Orange juice prices went up a few years ago because the Asian citrus psyllid bug caused a decline in citrus production. In addition, consumer tastes have shifted to enjoying other beverages like acai juice, green juice, coconut water and blended coffee drinks to name a few things.
What will happen to the demand of orange juice and could a decrease in the amount demanded bring a more eco-friendly nature to the industry?