Consumers heading down to their local Best Buy for a new laptop or microwave will now be able to pick up solar panels as well. Best Buy and SolarCity have announced a new partnership to sell off-the-shelf photovoltaic systems in 60 Best Buy stores in Arizona, California, Hawaii, New York, and Oregon. To give the new program an exuberant kick off, SolarCity is giving every customer a $100 Best Buy gift card when they sign up for solar service through Best Buy before Earth Day on 22 April, 2014.
The San Mateo solar company hopes this new partnership will reach homeowners too wary or intimidated by installing solar panels on their homes. The initiative is an expansion of a pilot program the two companies carried out last year at Best Buy stores in California and New York. Previously, the company also teamed up with the Home Depot and Honda to provide affordable solar panels.
Despite these efforts, a recent SolarCity survey of U.S. homeowners detailed that only 45 percent of residents thinks that solar power is more affordable than it was three years ago. SolarCity has a long history of experimental strategies to reach more consumers. Before this new program, the company provided systems for free in exchange for long term contracts, or financing installations through investment institutions like pensions and hedge funds.
If you would like to get in on the deal, you can sign up here for a free consultation to discuss a plan. SolarCity promises to install photovoltaic panels for free with no up front costs. As long as the customer is enrolled they will receive green, renewable energy at a lower price than they currently spend on electricity.